The US Food and Drug Administration (FDA) released an action plan for enforcing restrictions on tobacco advertising and promotion in October 2010.
The “Enforcement Action Plan for Promotion and Advertising Restrictions” describes the FDA’s strategy to enforce regulations designed to reduce the appeal of tobacco products and restrict access to cigarettes and smokeless tobacco by people under the age of 18 includes:
To inform the plan’s development, the FDA held a web-based public meeting on June 30, 2010. Presentations, a video archive, and a transcript of the meeting are available at http://www.fda.gov/TobaccoProducts/NewsEvents/ucm215780.htm. The FDA also solicited information, research, and opinion from experts and the general public. Public health organizations and other groups representing populations most affected by the tobacco industry’s marketing—young people and minority communities—were consulted during its development of the strategy.
The Family Smoking Prevention and Tobacco Control Act, which became federal law on June 22, 2009, gave the FDA the authority to regulate tobacco products in order to protect the health of the general public and to prevent or reduce tobacco use by minors. The Act was enacted in response to several findings, including:
Access the complete “Enforcement Action Plan for Promotion and Advertising Restrictions” for full details about the FDA’s multi-pronged approach.